The Powers of Persuasion
March 21st, 2008 by admin
Everyone dislikes salespeople. In fact, most of us will go to great lengths to avoid them. A great example is a car dealership. As soon as you pull into the parking lot, there they are- all lined up and waiting for you. Almost a year ago, when I was looking to buy a new Jeep, I pulled into the parking lot of Jeep dealership (whose name I will not reveal) and before I could even turn my car off, the salesperson was at my window, opening my door for me. I was flattered by the curbside service but at the same time, it was slightly disturbing. Everything to these people is about making that sale. For this reason, the powers of persuasion are really important. However, many people mistake the point behind persuasion. Persuasion isn’t about selling something; it’s about communicating effectively with another person. If you can talk to someone and communicate an idea with them that you both agree on, then that’s a great example of persuasion at work. It isn’t about trying to trick another human being; it’s about having a shared understanding.